It was just over a year ago that I created the ClickThrough LinkedIn page (https://www.linkedin.com/company/clickthroughmedia)
As a community-based platform for digital marketers, I've prioritised LinkedIn as the main distribution channel.
Being based in Australia, Twitter isn't as popular, nor does it perform well for long-form content.
To help scale the growth of ClickThrough's LinkedIn followers, I've leveraged my own personal network throughout the process.
As I've built a strong personal brand for myself within the industry, I'm able to republish content shared from the ClickThrough page with my own network. This has helped grow the total audience.