Last week, I hosted the first real-world meetup for ClickThrough, generating $180 in revenue.
As a community-based platform for digital marketers, the aim of the meetup was to encourage like-minded professionals to come together and share insights about their work.
From the beginning, I was fixated on charging for event tickets. I've hosted free events in the past which have seen high no-show rates.
By charging just $10, it was a low price point users were happy to pay, but was also enough to make them commit to attending.
Real-world events are a powerful way to speak to users, particularly if you're trying to build a community.
If you're interested in hosting your own event, I'd recommend taking the time to create a meetup group in advance.
Meetup is a great lead generation tool as it notifies relevant users when you create a new group aligned with their interests.
It was also a powerful tool for continually engaging users in the build-up to the event.
I'm interested in pursuing another event next year and could certainly see potential to grow this out into something bigger.
P.s. If you’re interested in learning a little something about Facebook ad set optimisation, you can catch my presentation from the night here: https://www.youtube.com/watch?v=lVRskUE1qxg