Cloakist

Custom domains for any site

No Employees
Founders Code
Solo Founder
Programming
SaaS

Started with trying to put a Google Form at my domain, with my own branding (with custom CSS).

I noticed this was impossible for Google Forms and many other platforms, and I saw lots of people complaining about it.

June 6, 2021 Hit $1,000 MRR
  • Sotion.so provided a good amount of recent growth...
  • ...as well as a bunch of existing customers happy with the service and coming back for repeat business
  • Now that I have 76 customers customer support can get quite stressful, particularly with the weekends
  • But overall, I'm feeling much more relaxed. It feels like Cloakist is on the right trajectory
  • There's great organic interest. I've barely done any marketing for the last 2 months
April 23, 2021 Hit $10k ARR

A whole bunch of changes have led to Cloakist finally getting over the $10k ARR mark:

  • New, clearer landing page has doubled the number of leads coming in
  • Churn has finally started coming down. Earlier customers didn't do a trial and many didn't get their Cloakist sites set up properly, so they didn't really understand what they were paying for
  • Customers are now able to self-serve to get DNS records instead of manual back and forth with me
December 11, 2020 Hit $9.99 MRR after 7 years!

It's been a really long ride at Cloakist.

I've been through the highest highs, and the lowest lows.

But now, looking back on it all, with $9.99 coming into my bank account every month just like clockwork, I can definitively say:

It's all been worth it.

Here is the story of how I managed to turn 7 years of my life into cold, hard cash.

And not just any amount of cash.

$9.99 so far.

Read more here:

https://cloak.ist/blog/how-i-got-to-9-99-mrr-after-7-years/

December 2, 2020 Hit $400 MRR and got @cloakist Twitter handle

Finally got to $400 MRR after a bunch of churn got in the way. I'm now doing a trial so that people who do eventually pay are far less likely to churn - feels like a good compromise.

And...managed to get Twitter to change my handle from @getcloakist to @cloakist. Been trying for 6 weeks! Means I'm going to use Twitter much more actively from now on.

October 12, 2020 Hit $300 MRR

Got a couple more $25 customers and finally got over that 300 mark. Next up, $1,000 MRR (want to achieve that before the end of the year). For that, I'm going to turn to content marketing since I need to get website traffic up in a way that's sustainable.

Started with trying to put a Google Form at my domain, with my own branding (with custom CSS).

I noticed this was impossible for Google Forms and many other platforms, and I saw lots of people complaining about it.