After two years of existence, yesterday I launched yearly billing with the Closet Assistant.
It's not a huge milestone, but it was an important update. It introduced much more transparency around billing and account management.
I was able to snag 10 upgrades from monthly to yearly 👍 making it my single highest single pay-day ever!
Two years ago I made my first dollar on the internet. Yesterday I made almost $2.5k.
I'm always grateful that Indiehackers was around when I got started to push me in the right direction. The community was invaluable (still is).
If you have any questions about product, SEO, Stripe, or anything else SaaS related, comment below! I'd love to help you out.
651 days. That's how long it has taken me to get from my first payment to $16666.66 in MRR ($200k ARR). That's almost two years, for those keeping track.
It's been slow, steady growth. There have been some months where I've worked so hard I felt like I needed a vacation, and other months that I've taken off entirely.
And yes, it's just me. I quit my job in Nov 2019 to work on this app full time.
Yes, that's right, I essentially got to this point by working in the mornings for 2-3 hours before work for two years.
I normally don't make a big announcement about my income since in the past when I've done it people flooded the niche with clones and sub-par apps.
But, I figured now it doesn't really matter. I've got a core base of customers who rely on my tool to bring them income, and as long as I keep delivering and making new features, they'll keep paying.
I feel like my story is different from most people. I didn't try and fail a lot. I didn't sweat the small stuff. I didn't ask for advice often. I just did what I thought would be helpful in a niche that needed help.
I've written a lot about my journey up to this point, and I have the same advice now that I did when I was making $0 MRR.
I think the one thing I've learned, is that anyone can be successful, especially if they themselves take on successful habits and characteristics.
For now, this is the only app that I've made. So technically right now I'm a one-hit-wonder. But, I can tell you that I have confidence I can do it again, and again, and again, for the rest of time.
Because I have invested in myself, and have adopted timeless character building principles in my life, I know I can always be successful.
I don't actually know what the future holds, and I don't know what I will be building or working on. I know I will be working on this app for the next year or so before I venture out into another entrepreneurial endeavor.
But, for now, I'm here to tell you that anyone can do this. It takes time, it takes skills, it takes wisdom, and it takes patience.
It's not rocket science. It's just a matter of serving and helping people with the skills you have learned.
Let me repeat that: if you can help people, you can get paid. Anything you build should help people save time, save money, or allow them to make more money. That's it.
If you can do that with a simple app that has good performance, good documentation, and great customer service, well, then you're in business.
Take action on your goals. Don't wait until tomorrow. Work on your most important task for the day first thing in the morning. In a few years you will have what you hoped for.
Today, the Closet Tools website reached 4250+ organic clicks in the last month. And a few days a go the site had its first 200+ organic click day.
SEO has been a crucial part to the growth and success of the Closet Assistant. Writing for specific keywords has proven to be a great way of attracting the right customers.
The next goal is 100k!
The Closet Assistant has continued to grow at a clip of +$1k/month. Getting to $10k was inevitable.
This was done mostly through SEO. The Closet Tools website gets 3000+/month in organic traffic for intent-based keywords.
I also reinvest about $1000/month in Facebook ads (just a simple content funnel).
I'll continue to write excellent content, invest more in FB ads (and other platforms soon).
I document almost everything on my blog → https://unindie.com
If you have any questions, be sure to leave a comment.
I didn't expect to reach $4k so soon. I was just at $3500 two weeks ago. A combination of more free trials and next to no churn led to an incredible first two weeks of February!
Really excited to get to remake the Assistant and add more features that users have been asking for. Lot's more in store!
We're finally legit! Got approved the other day. Just switched all of the Chrome installation links to point to this.
This will help make onboarding so much easier for users, and gives the Closet Assistant a new outlet for discovery!
Sharing on Poshmark takes a lot of time while being essential to making more sales. With the Closet Tools, users can make more sales and spend less time sharing their items by using automation.