We crossed $15k MRR!
by Ryan BornWe reached an important benchmark, $15k in monthly recurring revenue for Cloud Campaign.
Although it doesn't feel as rewarding as we expected. There's still a long road ahead, and now with 3 of us on payroll, we need to continue growing revenue to hit break-even.
Regardless, if there's one thing we've learned from starting a company, you need to celebrate wins of all sizes.
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Congrats, that's an amazing growth rate. The benefits of high ARPU!
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Thanks, James! Having a relatively high ARPU certainly does help.
We're in this sort of limbo zone where the ARPU is high relative to self-serve consumer apps, but not extremely high for B2B sales.
We're meticulously focused on growing our ARPU (and accordingly, LTV) more and keeping our sales cycle short for the numbers to make sense. For transparency, our LTC/CAC is about 13x.
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