January Income Report and Analysis

Going forward I'll be sharing monthly updates about my business. This will include sales figures, growth metrics, and a brief analysis of what went well and what didn't.

This gives me a chance to share my journey and do a little monthly retrospective since I work as a one-man business.

SALES

Course Sales: $3021
AdSense: $91
Sponsors: $140
Consulting/Training: $706
TOTAL REVENUE: $4009
EXPENSES: $389
PROFIT: $3620

OTHER METRICS

Email subscribers: 4614
Unique visitors: 22,500
Page views: 32,400
YouTube views: 39,800
YouTube watch time: 2,400h
YouTube subs: 23,803
New videos: 2

ANALYSIS

January was a stressful month because of lockdown and home-schooling due to school closures. Though I'm happy that both Sponsorships and Services (my newly launched revenue streams) are off to a good start.

It's also great that I can see the compound value of what I've been doing in previous months (e.g. I optimized my website for SEO in Nov/Dec and this resulted in > 10% growth in page views & uniques).

After a good re-launch in December, my newsletter sign-ups have dried up a little so I'll have to think about how to improve this.