November 2, 2019

Day 0 - Starting Marketing


Over the last two weeks I've done a deep dive on SEO (thanks Moz) and begun to strategise how I can setup my site for organic traffic. I'm starting to make changes and build a content pipeline that I think will be useful for my users. I'm setup with Google Console and Google Analytics in order to track my progress. This will be my first attempt at building traffic for a site in an intentional way, so I'm considering this day 0. Let' s see how it goes!

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    I like the idea and execution, but before you start gaining any major traffic, make your website mobile friendly. Right now the website is not optimized for mobile devices at all and that is a big no-no if you want to go the SEO route of gaining traffic.

    1. 1

      Thanks for the feedback. 100% - making it mobile-friendly is the next big thing on my to-do list. I've purposefully been releasing early and frequently so I skipped mobile-responsiveness in my MVP. But I'm very aware that it needs doing urgently!

  2. 1

    Congratulations, you’ve started on a long, hard, and possibly very rewarding journey.

    There are many things to take into consideration when you’re doing content marketing. Good content is just one of them. In many cases, it’s the least of them because of all the other factors that go into ranking in search engines.

    If this is your first time out, there one thing I’d like to share that it took me forever to learn -topical authority is the key to ranking.

    I’d say it’s more important than website authority in many cases. That’s why you can find certain sites ranking well for super competitive terms when they’re not “supposed” to be anywhere next to the top of the SERPs.

    Topical authority is pretty simple.

    You create content around specific topics. Instead of writing about how to take care of cats today and dogs tomorrow, you talk about how to take care of dogs for a few weeks (or months) so Google can understand that’s what your site is about.

    Then you move on to cats.

    It a bit more complicated than that but that’s the main gist of it.

    Good luck.

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