Been working on the bots for years but now the time has come to show them there's a fair bit of groundwork to cover. The site is in place. I used Hugo and copied my existing site as it was customized a fair amount and that was all useful stuff and of course saved a lot of time.
Social, gumroad, YT etc all put in place towards the end of 2020, ready to start creating content to promote in 2021.