I had enough of apps like buffer and hootsuite that focus on social media only but you have no control over your own content. I needed something that I can control. When I put effort in creating content, I do not want to spam Facebook and Twitter and definitely not repost it all the time. I want my content to be accessible via an API so I can embed it wherever I see fit.
Soooooo, I set out to create a product that can do just that.