This was achieved through email and LinkedIn outreach using automation tools Gmass and Expandi. 10% of this revenue can also be attributed to expansion revenue thanks to customer moving from Pay-As-You-Go to a monthly plan, or upgrading their existing monthly plan.
Did some PR (featured on Nathan Latka's Deal or Bust) and also drove some brand awareness on LinkedIn. Both of these channels delivered us new customers which took from from $16K MRR up to $22K. We also upsold three customer accounts which brought in an additional $2K.
Today, we got the chance to talk to Indie Hackers about our road so far. It’s been a long journey with a lot of ups and downs, but we’re proud of how far we’ve come. Check out the interview to learn more about how we got started and what challenges we’ve faced. [https://www.indiehackers.com/interview/no-code-many-competitors-heres-how-i-still-make-10k-mo-42a0fba013]
Due to some excellent growth in the middle of 2019 we were able to to achieve this ARR which gave us an average MRR of $10K. This can be largely attributed to strategic up-selling on key accounts and having a diversified service offering - in early 2019 we also offered a link building service we sunset at the end of 2019.
Two of our anchor customers increased the size of their monthly plans. The one client doubled their commitment whilst the other quadrupled theirs. This meant that we hit this milestone rather quickly - we added $7K in 3 months (Feb was $8K MRR). It however proved to be an anomaly of sorts as the following month we reverted back to our standard MRR of $8K.
At Contentellect we avoid lofty and unrealistic promises, and instead focus on the foundational elements of winning websites: Quality Content & Powerful Links.