August 30, 2019

Came up with the idea

Ian @IanMutuli

I publish a lot of content online. I own a couple of websites and work as a consultant with a startup that produces a lot of content as well. One of the biggest problems i noticed in all my content marketing side hustling was that it was really hard to follow through with content planning, production, and publishing.

We use a task management tool for productivity and it is still not sufficient. A lot of things fall through the cracks hence delaying the content production. And this is not even a quarter of the problem. So i figured that there has to be a better way!

Upon further research,i learnt that 60% of content marketers find it hard to produce content consistently. 32% find their planning to be the issue. Even with those facts on the table, companies were still planning to set aside even bigger budgets for their content marketing teams.

This statistics being out there led me to want to provide a solution.

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