June was Cove's second month and saw some yearly customers sign up which massively boosted revenue. I'm OK with MRR but looking to push marketing more in July.
I launched two features in June:
Here are June's stats:
Active installs at EOM: 15 ↑15%
Sign ups: 30 ↓33%
Visits to site: 721 ↑24%
New customers: 6 ↑500%
Revenue: $498.50 ↑592%
MRR at EOM: $58.50 ↑875%
The end of June sees Cove having been installed on 51 different sites, with 16 active comment sections in the last 30 days. These aren't huge numbers, and in July I plan to do more marketing.
There have been 770 comments made on a total of 2,983 posts. Interestingly, 770 members of these sites have been tracked in Cove.
For context, Cove launched in late April, so it's been two months.
Today Cove got its first paying customer 🥳
It's been less than a month since launch, with a few trials coming and going. It's a small start but a great feeling!
Yesterday, Cove was added to Ghost's official integrations list, which will hopefully boost its reach dramatically.
I've been building Cove—commenting for Ghost blogs with members—for the past 3.5 weeks. In that time I've built an MVP, polished the MVP, put it online and tested the system on a number of blogs.
Today I made the launch landing page live and opened Cove up to the public. It's been a wild last few weeks building something from nothing!
I'm not expecting traffic just yet but the product is at least launched. Next up is a marketing phase.
Cove enables member comments on any Ghost site. Memberships are taking off and Ghost is well-positioned to take a chunk of the market of smaller creators with their paid memberships and newsletter features.