Creative Elements

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Under 10 Employees
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Creative Elements helps artists and creators make a living from the things that they make – and I'm talking to people like Seth Godin, James Clear, and Matt D'Avella who have figured out how to make that work.

November 6, 2020 300K podcast downloads in 7 mos 🙌

Creative Elements continues to grow in downloads pretty steadily. September was a record month with 77K downloads, and October landed at 61K.

I think this is mostly due to the extra release day in September; there were five episodes released due to having five Tuesdays and October only had four episodes released.

Episodes on average tend to hit 12K - 15K downloads each, so this makes sense.

I have some really big interview guests coming up that I'm excited for, and have my calendar planned out through February!

In the meantime, I've started training others on how to create a high-quality show with a small team or a small budget via my Podcast Like The Pros course.

September 18, 2020 200K podcast downloads in 5 months

This morning I checked my analytics and saw that Creative Elements broke 200K downloads!

It took a little over four months to break 100K, and then that doubled to 200K in about a month.

Episodes now routinely break 10K downloads each, actually getting closer to 15K.

I'm focused on continuing to get super high-quality guests, and this week interviewed Anne-Laure Le Cunff, Ran Segall, and Sahil Lavingia for future episodes.

Thanks to everyone who has listened thus far! It really means a ton.

https://jayclouse.com/podcast/

August 4, 2020 Broke 100K downloads in 4 months!

About a week ago, my podcast Creative Elements broke the 100,000 download mark at Episode 19, four months after launching in late March.

Creative Elements interviews high-profile creators like Seth Godin, James Clear, Vanessa Van Edwards, etc. to learn how they made a living from their art and creativity. (Think How I Built This for online creators).

I have a second podcast called upside (https://upside.fm) that broke 100K downloads as well, but it took that show about two years.

Some of the major lessons learned with this show:

1.) I focused on quality out of the gate

With CE, I spent months interviewing and finding a final episode format that I really liked and thought I'd be proud of from episode one. I focused on high-quality audio for both me and the guest (even though we record remotely with Squadcast).

I also focused on making the format a little more high production, with a lot of post production and some narration throughout.

2.) I focused on big guests out of the gate

Literally my first two episodes with Seth Godin and James Clear, which set a strong tone for what listeners (and even guests!) can expect from the show.

Now, it's a lot easier to pitch other big guests because they see the past guests.

But I also try really hard to ask very unique questions to these guests, knowing they do a lot of interviews. So instead of talking about their work, we talk about how they built the business behind it.

3.) Distribution

I have my own following, but I wanted to be able to reach more people more quickly. So from the beginning of this show, I partnered with the podcast network the Podglomerate

4.) Podcast app features

The show has been featured in Stitcher, Apple Podcasts, Castbox, Pocket Casts, and Castro at various times over the last four months.

These features have been the largest source of audience growth, and I'm really thankful for them.

Cheers to the next 100K!

Listen to the show: https://jayclouse.com/podcast

July 31, 2020 Podia sponsored my show!

After publishing about 16 episodes, Creative Elements has partnered with its first major sponsor: Podia!

This sponsorship is really exciting, because when I was creating my just over a year ago, I looked at just about every online course platform.

I wanted a platform that made my courses look really legitimate to potential students, which meant it needed to be beautifully designed and easy to use.

And when I found Podia, it was obvious that it was the perfect choice for me.

And now, I can promote a product that I love/pay for/believe in to the listeners of the show. I love that.

https://podia.com/jay

July 28, 2020 Broke 10K downloads/episode!

One of the episodes of my podcast broke 10K downloads within three weeks of being released! A lot of metrics focus on trailing-30 day downloads (i.e. the number of downloads of an episode within 30 days) and for the first time, one of my episodes broke 10K (Natalie Franke from HoneyBook).

According to an episode of The Feed by Libsyn, that puts the show within the top 5% of podcasts:

• More than 136 downloads, you're in the top 50% of podcasts
• More than 1100 downloads, you're in the top 20% of podcasts
• More than 3200 downloads, you're in the top 10% of podcasts
• More than 7,700 downloads, you're in the top 5% of podcasts
• More than 20,000 downloads, you're in the top 2% of podcasts
• More than 36,000 downloads, you're in the top 1% of podcasts

Creative Elements talks with high-profile creators to learn how they made a living from their art and creativity.

Guests include Seth Godin, James Clear, Vanessa Van Edwards, Michael Sacca, Val Geisler, and more.

https://jayclouse.com/podcast/

June 28, 2020 50,000 podcast downloads in 3 mos

Three months in, and less than two weeks after crossing 40K downloads, Creative Elements crossed the 50K download mark this morning!

The show has been featured on Castbox for the last couple of weeks, which has driven a lot of new subscribers. It's been featured on Apple, Stitcher, Pocket Casts, and Castro in the past too, so I've continued to see steady growth week to week.

https://jayclouse.com/podcast

June 17, 2020 40,000 downloads

Today, just under three months in, Creative Elements crossed the 40K download mark.

The best growth driver so far has been being featured in podcast players. Specifically, the show has been featured in Stitcher, Pocket Casts, Castro, and Castbox.

These features always turn into new subscribers, the majority of which seem to stick around.

Here's to the next 10K!

https://jayclouse.com/podcast

June 9, 2020 Featured on Castbox

Creative Elements is featured on the top carousel of Castbox (app player) as a recommended podcast!

In the past, it's been featured in Stitcher, Pocket Casts, and Apple Podcasts as well.

Generally these features drive a lot of downloads and subscribers, so it's a huge win when it happens. So far, this week's episode with Vanessa Van Edwards is off to the stronger start than any episode before.

https://castbox.fm/channel/Creative-Elements-id2626956

April 24, 2020 17K podcast downloads in the first month

One month after releasing Creative Elements, the show has already been downloaded 17K times! We will break 20K this week.

Much of this is due to marketing cross promotion with other shows as well as features within the podcast players: Stitcher, Castro, and Pocket Casts.

March 24, 2020 Released episode one: an interview with Seth Godin

I know it seems a little ridiculous that it took 9+ months of work to actually release the first episode of a podcast. What gives?

There's the obvious reason: this is not my full time focus, so I had to make it over time.

But the bigger reasons are more important...

First of all, I wanted it to be good. Too many shows have the kernel of an idea, but rushed delivery means that the first few episodes fall a little flat. I didn't want that to be me.

Second, the guests I wanted to bring in have pretty intense schedules. It's not easy to schedule 45 minutes with Seth Godin or James Clear – I had to schedule in advance, and that stretched things out.

Third, I wanted to build a little bit of a backlog. Because schedules are hard, and because rescheduling happens, I wanted to be sure I had enough of a head start that I could weather any unforeseen scheduling conflicts. At this point, I have more than a dozen episodes recorded.

Fourth (and probably most importantly) I realized that the most important part of launching a new show was distribution (a lesson I learned last year).

Most of the time spent over the last several months was related to finding a network partner (The Podglomerate) and creating a show that they wanted to stand behind too. The relationships and distribution opportunities working with a network far exceeded my own, and I wanted to get this show off the ground with a bang.

https://jayclouse.com/podcast/seth-godin/

Creative Elements helps artists and creators make a living from the things that they make – and I'm talking to people like Seth Godin, James Clear, and Matt D'Avella who have figured out how to make that work.