Now on days when I focus on marketing or anything non-coding related, development doesn't completely stop and vice versa. It's a great feeling!
I've done all of the programming so far on this product as well as our other offerings. I am a DIY type of person but I realized that I needed help. I think admitting that I needed help was more difficult than finding the right person to hire.
I created my first build in public post on Twitter. It was a thread explaining the mistakes I had made during the initial launch that resulted in a false start - https://twitter.com/eddieaich/status/1309488167553314822
I put too much stuff inside of what was originally called Paper Workspace. Users used 1 or 2 things and did not adopt any further. I realized that asking teams and companies to drop whatever productivity platform they were using in favor of ours was just not realistic.
Deciding to split off the platform into independent, bite-sized apps was a huge decision that I did not take lightly. But, I let the data drive my decisions.
Someone who had followed me seemed to think it was a good idea too and signed up to be an early access / beta tester on our website. 🙏
We realized that we actually had 8 apps all packaged as one that we could sell independently. We decided to implement Stickies first because of its unique characteristics.
We came up with a plan to beef it up with added features and capabilities so that it can be used for more than just personal notes.
We have plans to allow Stickies to be used for task and project management, content curation, and collaboration.
We launched Paper Workspace as an all-in-one productivity platform. We made two mistakes:
Paper Workspace had at least 8 major apps in it, but our data showed that users were only using 1 or 2 and many didn't even know some others existed. Launching under a separate product name caused brand confusion.
So, we renamed Paper Workspace to Crucial Human Workspace and decided to split up Paper Workspace into separate independent apps that can be combined together to create a workspace. This way, customers can get exactly what they want without added bloat.
People adopt to do apps and quickly abandon them. Why? Because most of them are designed in a linear fashion, but humans are not linear thinkers. Stickies makes managing your work and content fun and easy.