As a new co-founder of a SaaS, I wanted to know the greatest challenges startup and scaling SaaS companies encounter.
That's when I found churn.
As a former marketer, I knew getting customers is critical in the early stages but keeping customers made better business sense for a growing company.
My skills as a former research coordinator at a university, were perfectly suited to help SaaS companies collect the data they need to explain why customers were leaving, what to do about it and how to prevent it.