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How I discovered churn

As a new co-founder of a SaaS, I wanted to know the greatest challenges startup and scaling SaaS companies encounter.

That's when I found churn.

As a former marketer, I knew getting customers is critical in the early stages but keeping customers made better business sense for a growing company.

My skills as a former research coordinator at a university, were perfectly suited to help SaaS companies collect the data they need to explain why customers were leaving, what to do about it and how to prevent it.

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