1
1 Comment

How I discovered churn

As a new co-founder of a SaaS, I wanted to know the greatest challenges startup and scaling SaaS companies encounter.

That's when I found churn.

As a former marketer, I knew getting customers is critical in the early stages but keeping customers made better business sense for a growing company.

My skills as a former research coordinator at a university, were perfectly suited to help SaaS companies collect the data they need to explain why customers were leaving, what to do about it and how to prevent it.

  1. 1

    Nice article..
    Even as a marketer I realized one day that churn is saas. Startups are saas.
    I work on SaaS products with data (usual data about the users of said products). Data, like SaaS products, are continuously transforming. Change, however, is a consideration only for data architects. Churn, on the other hand, is a consideration for everyone working with data, it is always good to analyze the data and then make a strategic plan to reduce the churn rate in the company to stand stable and then can make a plan for scaling up. After all standing in the market is primary factor to be considered.

Trending on Indie Hackers
How I grew a side project to 100k Unique Visitors in 7 days with 0 audience 49 comments Competing with Product Hunt: a month later 33 comments Why do you hate marketing? 29 comments My Top 20 Free Tools That I Use Everyday as an Indie Hacker 18 comments $15k revenues in <4 months as a solopreneur 14 comments Use Your Product 13 comments