November 25, 2019

How to create the Optimal Onbording Strategy

Maria Beatrice Pavanello @mbeatricepavanello

No matter if you provide software, offer an online platform, or manage an online store: I’m quite sure you know how important onboarding is for the success of your business.

But how effective is your onboarding strategy?
Do you think you’ve got most of the steps in place to ensure that your users are adopting your product and, in turn, becoming advocates for it?

Or do you still feel you’ve got some room for improvement when it comes to optimizing your onboarding strategy?

You’ve probably heard the expression “bringing you users from zero to hero”. Well, that pretty much sums up your main goal when it comes to onboarding new users. You want to give them all the information they need to achieve their goals at each stage of the discovery journey.

If we want to get more technical, we can say that onboarding is an educational process that leads to activation and facilitates a trial-to-paid conversion.

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