November 25, 2019

How to Use Great Customer Service

Maria Beatrice Pavanello @mbeatricepavanello

Marketing campaigns filled with flashy ads and clever catchphrases no longer have the same effect on consumers as before.

Instead, buying decisions are being influenced by experiences. Where a consumer chooses to spend their money now depends on their experience with a brand – along with the experiences of their friends, family and many, many others online.

Here’s how you can use customer service for marketing.

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