We wanted to make it very easy for our customers to get Walmart.com data on pricing, keywords, buy box, category best sellers and more, right at their fingertips. We looked at a lot of different solutions, but ultimately decided that Google Sheets is where so many users are already add, it makes custom dashboard/report/app development a synch, and it significantly speeds up our ability to deliver rich data to our customers.
It is also a great demonstration of what our API can do. We have several companies who want to build their own app or integrate our data into their own solution. This highlights how that can be done as the add-on is fully built on top of our API.