TLDR; Do not rely on any 3rd party. Always have a backup plan. Things that seem natural to you (like access to Google Ads) can be restricted by arbitrary decisions of providers without any meaningful explanation.
I decided to try Google Ads (Adwords) to drive additional traffic to the DeepWebMonitor website. Initial plan was to have completely organic growth but unfortunately after 6 month the website organic growth has stopped somewhere on 5-6 page in Google SERP and the website doesn't receive any organic traffic. So that's why I created a new campaign in Google Ads, set up conversion trackers, created ads.
What was my surprise when I received a message that my ad was disapproved. The reason: Malicious or unwanted software. I carefully read policy description here https://support.google.com/adspolicy/answer/6020954?hl=en#311 and was completely confused since I cannot understand how is my website related.
I first thought that maybe something wrong with the ad text itself. Tried different variants like:
"Monitor Website Changes | Track Web Changes for Free
Monitor changes and get alerts when website visually changes. Login and Monitor. Receive notifications on email or SMS. Free plan available."
"Website Change Monitoring | Get Your Free Plan
We'll notify you when pages you care about change. Easy setup. No installation required.
But every ad got rejected with the same reason. The funniest thing is that there are a lot of similar websites using Google Ads. I even copied their ads word by word but this didn't help. So I concluded that the issue is not the ad rather the service itself.
I submitted support ticket but didn't get a reply for couple of days already. Frankly, I don't expect any. Google has the worst support among any company I interacted with.
So what next? I gave up on Google Ads, going to try Bing Ads maybe. Lessons learned: have a direct access to your customers. Don't rely on any 3rdparty. If you plan to use any 3rd party service to grow your business test it with prototype before having it included into your business plan.
What about you guys? What is your experience with Google Ads? Do you have any advises what should I do?