We have started our pre-launch campaign on 5 August, and today is almost 1 month from that, so I want to share with you our goals and what we have reached.
Our main goal was to get 500 subscribers on a pre-launch campaign, we thought that via ProductHunt ship we will get most of them, but that's only in theory :)
The reality is that from 5 August till today we have in our MailChimp list 99 subscribers. Most of them from IH, twitter ads, facebook, and just 25% from ProductHunt.
The good part of this story, that most of them are our main audience, who are really interested in such service, and we hope we will convert at least 25% of them in customers and free plan users.
Our next steps are a focus on development, creating a content marketing team, creating a list of influencers and plan roadshow with the product.
Also, a big part of our business plan is business development, until the end of the year, we plan to get on board at least 10 medium-size companies.
What were your expectations when you have started your product, and what results you got, according to pre-launch, launch, and MMR, please share them in comments, let's help new IndieHackers :)