We analyzed our Paid Ads results and decided to change our strategy.
So far we managed to get 7 conversions from FB Ads and 2 conversions from Twitter Ads.
My initial concern was that the price for each prelaunch subscription is high, considering the fact we that the further conversion rates are unknown for the moment.
So we decided to pause our acquisition campaigns until our product is ready.
However, we keep our remarketing campaigns and launch new campaigns to boost followers and reactions on our official Facebook and Twitter accounts.
Please share your thoughts on the subject.
We welcome every your question or advice.