Finished SEO competitor research
by maxshashHey folks,
The next thing in our marketing is SEO.
Few days ago we found SEO freelancer to take care of our SEO.
Today we just finished a discussion and our SEO battlefield is the following:
- We are competing with 3-5 famous companies that are well-known on the market. They have high DR and UR and get mostly branded traffic.
- They don't have many SEO optimized articles, they mostly get traffic to their guides and how-to pages.
- They have many backlinks, but many of them are from low DR websites. As an example: small developers' blogs and similar.
- Most of our keywords are low-volume ones. According to ahrefs, many keywords have volume 100-300 and KD 5-20.
- As we see almost all of our competitors are well-known on the market to receive brand traffic and maybe acquire customers from outbound channels.
How would you build our SEO strategy if you are in our shoes?
P.S. Our competitors are Octopus Deploy, Buddy.works, etc.
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I'm curious to hear your experience with hiring an SEO freelancer. Was it worth the cost? Where did you find him/her?
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We found him on Upwork.
As I see it now, we have some opportunities in SEO.
We have a limited amount of low frequency keywords mostly with low Keyword Difficulty level.SEO takes time. And we won't know the ROI for a few month at least.
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I'd say 2 main things:
- Content - with lots of 'How to...' articles and FAQ type content.
- Backlinks - as you've established from the competitor research, focus on the high DR sites.
A good way to combine these two are through Eventbrite - so create content, turn it into webinars or workshops, then promote them through Eventbrite and Meetup.
You can also hire good but reasonably priced SEO freelancers to support!
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Hi Emma,
Thanks for sharing.
This is what we exactly plan to do.Can you share how we can promote a webinar via Eventbrite or Meetup?
I'm not sure if we can find there our target audience (developer, devops engineers, indie makers).
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Sure! So the great thing with setting up events or webinars on either of these platforms is you really just have to submit the details and that's it!
As long as you're punchy and engaging with the copy and any imagery you use, and you tag them under the right categories, then the platforms do the hard work of listing your event so people can see it.
That said, I'd always advise to do extra promotional work through your own social media and email channels too. And of course on sites like Indie Hackers as well.
In terms of the target audience, Meetup definitely has a good pool of indie makers. And Eventbrite always tops the search rankings so again, all you have to do is list!
One final avenue you could explore is through partner newsletters - I know there's plenty on here that run indie newsletters so reaching out to those folks to discuss promoting your event would help.
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It's not rocket science to be honest. Just write content that's valuable, and most importantly RELEVANT.
If you start typing keywords on Google search, it will start auto suggesting with phrases/questions people are actually typing.
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Thanks Ruben!
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Keep in mind that 80% of google searches are unique so the monthly volume is far from being perfect.
An example of a typical research:" what should I do if I want to be more productive at work?" Nobody optimize for those keywords so google will send them to an article optimized around the keyword work productivity and this query will never figure in the volume. Again, 80% of researches are like that.
I would go after easy to rank keywords most of the time and once in a while harder keywords that will help you in the long term.
For example, one long term hard to rank article for every 3 or 4 easy to rank.
Then at the end of the page (the "You may also like section") I would always show the hard to rank article. Why? More visits your page gets and more google realize it is worth ranking for it. Clearly, you should also do manual promotion on relevant communities.
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Thank you Luqa!
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This comment was deleted 5 years ago.
