Every since 1 article did well in January (bringing 55k visits), I've been posting more articles on HN with the hopes of repeating it.
Soon after that, I got banned because I posted only articles from our site deprocrastination.co. I got unbanned after an email exchange with a kind admin.
I started posting interesting stuff around the web and occasionally a link to our site. That brought dozens of people to our site, but not more.
Until this Tuesday. I posted a link to this article and it blew up. 783 upvotes, 270 comments.
I stayed active in the thread and only managed to have server crash 2x at the start (potentially losing some momentum).
I made the article page static to load fast and then all went well.
Massive boost across all business metrics - revenue, emails, social media followers,...
All from 1 link that worked (while about 50 others didn't).
Lesson: try again and again, you never know what's going to work.