I've been working on the offer and set up for over a week now, but I've managed to get 3 paying customers already - with minimal marketing done. What's better validation, than paying customers? Sure - I've provided review discounts (so I can get up-to-date reviews), but still - I'm getting a nice, steady revenue stream. My goal for December = 10 customers. It's extremely ambitious, but not impossible. Fingers crossed!
Targetting a very specific niche (Tech Founders struggling with marketing) is paying off. Rather than focusing on the whole world, I'm trying to target a specific group of potential buyers. This approach makes everything so much easier!