DevLifts
Fitness for developers
This will serve as a way for us to begin writing more in-depth articles about fitness for developers and keep followers updated about the open source projects we have going on.
We rolled out our new membership model on July 9 and just passed $1k/mo in recurring revenue.
Some status for August:
-Grew to 129 customers. 33 returning, 87 new.
-Advertising budget was $800 (sponsored Syntax.fm podcast)
-$1,139.90 total revenue
-$10.09 Avg. Customer Value (we offered a 50% off coupon in the ad, so it's half off of our normal $19/mo)
Website:
-1,697 Users
-5,294 Pageviews
-51.23% Bounce Rate
We launched our membership model with two different products:
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fit.Start - affordable plan with everything you need to start your fitness journey, workouts delivered every month
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DevLifts Premium - highly customized training and nutrition with maximum accountability
We launched our initial offering, a one-time purchase personalized fitness plan, where you take a questionnaire and we create a customized plan tailored to your situation.
We sponsored a popular developer podcast and saw a 15X ROI on the sponsorship, which let us know there was a market for this.
I (J.C.) was at the gym with my best friend (and personal trainer), Thad. I told him I knew there were other devs out there who, like me in 2015, were feeling awful and struggling to stay fit and healthy. I asked him if he'd want to do this with me.
The problem was I couldn't think of a name. I really wanted some sort of pun (I love puns). "What's a word that relates to developers and lifting?"
"DevLifts?"
😳
I bought the domain while in the squat rack.
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