August 16, 2019

Dokyu Brainstorming Begins

David Hawkins @papacuppa

Brainstorming for Dokyu began in earnest on January 30th, 2018. This is when my written notes started in Apple Notes and Trello and it’s also the date I received Barranca’s HTML Panels course.
No more playtime, then.

In Apple Notes, there were some disparate thoughts. I posed one question that resonates with me now: “Could I become the Frame.io of animation?”

In Trello, I asked the question: “Include Adobe Stock/alternative?” as Adobe Stock was the immediate media solution that came to mind. Although, as Adobe Stock is a paid service, I stopped considering it as an option before even finding out whether it was possible.

I listed a link to a page on Adobe, About Creative Cloud Libraries. Presumably, I was researching how Adobe was using the cloud in their extensions, but I can’t remember now.

A point I’d like to make here is that I really wasn’t certain which direction this would go. I was almost indiscriminately collecting possible ideas from a 20,000-foot view.
Business models, design, functionality, marketing, and other things I’d come across before that which I thought might be useful.

Just collecting a ton of stuff without putting pressure on myself, so I could get to the easy and more structured work of editing it and letting ideas circulate in the back of my mind. (I also go on walks daily which is really helpful for seeing problems and solutions from different angles.)

Throughout February, I researched current entrants to get an idea of demand, consumer expectations, and possible pricing models. Here’s one example:

“GoAnimate is a cloud-based animated video creation platform. With GoAnimate you can create animated videos for your business using thousands of props, assets, and characters, representing hundreds of industries. Create professional videos with simple drag-and-drop tools for a low monthly cost. Start a 14-day free trial.” — GoAnimate

And I considered whether I would require users to sign-in via the panel before accessing the goodies. This is an approach the Getty Images extension takes. (See image gallery for concept art, below.)

NOTE: The complete case-study can be found on Medium here: https://medium.com/better-programming/building-a-modern-extension-for-after-effects-eea269544b50