October 9, 2019

New Feature Launched: Dokyu Video

David Hawkins @papacuppa

What is it:
Stock Videos in After Effects

Why:
After Effects is all about video post-production, so having access to video without leaving the software is a convenience

What does it cost?:
It's free! The videos comes courtesy of Pixabay; whose API I also use for images which my app gives people access to as well.

Longer version:

This took far longer to develop that I'd anticipated. What's new, right? In the end, I hired a small team of developers through Upwork to complete the integration. Then I finished off the styling to make things look just the way I want them to.

I wanted to explore something here on Indie Hackers that I think's important, and something a lot of SaaS founders think about:

To add features or not to add features (and focus on marketing).

I listen to a lot of podcasts, and I've heard this debate now so many times - I think one was with Courtland Allen himself.

More often than not, the winner becomes marketing. Now that doesn't bode well for me sinking time and money into what is effectively a nice-to-have feature, when many might argue that my product is comprehensive enough (1,520 motion design elements that represent what is really being charged for) and that I really need to get my head into the marketing phase.

Add to that my tentative wariness of marketing generally and, well, I could very well fall into the trap of continuing to add features while running the product into the ground.

The hell of it is, I have written down my marketing strategy and it's highly actionable. Basically, free services to YouTuber influencers in exchange for mentions combined with Facebook ads. It's not rocket science. I also have some marketing-only funds set aside for when I get my act together.

The truth is, I just freakin' love building stuff and working it out (even though I have a long way to go with most stuff) and don't want to lose interest with marketing. I also don't want to give away my baby to an agency and not understand why and how sales are generated.

Wow, perhaps I should have written this to a therapist. Haha!

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