After a few weeks I found that I was getting a steady stream of sign ups. 2-3 per day. This was a good build, but after discussing with my mentor I decided it was time to introduce a new plan structure to allow for faster revenue growth.
I removed the 14 day trial period and introduced a new Free Plan, this was to increase the number of sign ups. I also introduced a new Pro Plan, that would remove branding and offered a higher throughput.