It's been 7 weeks since the launch of Dracula PRO and I made $17,876.38 in sales.
Here are 5 lessons I recently learned.
When you launch something new there's a lot of hype. The next challenge is: How you keep the momentum going?
What I'm doing now is:
Refund requests will start to come in, but you need to stay positive.
In the beginning, I'd care more about 1 refund than all the other sales I made. Don't get personally affected by that 1 negative experience.
Focus on the "why" and try to avoid that from happening again.
Keep the expenses low. It's very easy to start investing and adding additional operational costs.
How much you spend is equally important to how much you make.
Your launch was not the finish line, it's just the start. Listen to your users.
Here's my system:
Don't get distracted. With everything that is happening in the world, it's very easy to get distracted and lose motivation.
If you already have a side-project, keep going.
If you don't have a side-project, what are you waiting for? Today is a great day to start.
72 hours ago I launched Dracula PRO. Here are some thoughts and behind the scenes of that process.
It's possible to make money with open source.
Here's the geographical distribution of traffic this week.
The US alone has 23% of total traffic, that's important to know especially when it comes to distributing content at the right timezone.
I tried sharing on Reddit, Product Hunt, HackerNews, and IndieHackers.
Even though they brought some traffic, Twitter still is the number one referral source.
Net Sales are $5,252.47 (after Gumroad fees, refunds, chargebacks, and affiliate fees);
Total Costs are $120.40 (Mailchimp, Typeform, etc);
Net Profit: $5,132.07
Staying lean is very hard, but I'm focused on maintaining the operational costs as low as possible.
Now I'm trying to think of ideas to keep the momentum going.
In 2013, I decided to create a theme. At that time there were hundreds of thousands of color schemes out there, but none of them were appealing to me. So I decided to create my own.
Fast forward to 2020, Dracula is one of the most popular themes in the world. Still, I felt that something was missing. I wanted to use a premium theme with a premium experience, that's why I'm creating Dracula Pro.
This will be a theme built for top developers who are willing to invest in their productivity.
Dracula is one of the most popular themes in the world. Still I felt that something was missing. I wanted to use a premium theme with a premium experience, that's why I created Dracula Pro.