Dracula PRO

A dark theme for top developers

No Employees
Founders Code
Solo Founder
Productivity
Programming

Dracula is one of the most popular themes in the world. Still I felt that something was missing. I wanted to use a premium theme with a premium experience, that's why I created Dracula Pro.

April 3, 2020 $17,876.38 in 7 weeks

It's been 7 weeks since the launch of Dracula PRO and I made $17,876.38 in sales.

Here are 5 lessons I recently learned.

#1

When you launch something new there's a lot of hype. The next challenge is: How you keep the momentum going?

What I'm doing now is:

  • Participating on podcasts
  • Writing about the entire journey
  • Constantly improving the product

#2

Refund requests will start to come in, but you need to stay positive.

In the beginning, I'd care more about 1 refund than all the other sales I made. Don't get personally affected by that 1 negative experience.

Focus on the "why" and try to avoid that from happening again.

#3

Keep the expenses low. It's very easy to start investing and adding additional operational costs.

How much you spend is equally important to how much you make.

Stay lean.

#4

Your launch was not the finish line, it's just the start. Listen to your users.

Here's my system:

  1. A user sends me an email with feedback
  2. I categorize their request and save their email
  3. Once I'm done with their request, I contact them directly before anyone else

#5

Don't get distracted. With everything that is happening in the world, it's very easy to get distracted and lose motivation.

If you already have a side-project, keep going.
If you don't have a side-project, what are you waiting for? Today is a great day to start.

February 14, 2020 I made $5,428.91 in 3 days

72 hours ago I launched Dracula PRO. Here are some thoughts and behind the scenes of that process.

Conclusion #1

It's possible to make money with open source.

Conclusion #2

Here's the geographical distribution of traffic this week.

  1. 🇺🇸 United States: 5,449
  2. 🇧🇷 Brazil: 4,303
  3. 🇩🇪 Germany: 1,060
  4. 🇬🇧 United Kingdom: 1,021
  5. 🇮🇳 India: 910

The US alone has 23% of total traffic, that's important to know especially when it comes to distributing content at the right timezone.

Conclusion #3

I tried sharing on Reddit, Product Hunt, HackerNews, and IndieHackers.

Even though they brought some traffic, Twitter still is the number one referral source.

  1. Twitter: 1,788
  2. GitHub: 1,279
  3. Hacker News: 750
  4. Indie Hackers: 527

Conclusion #4

Net Sales are $5,252.47 (after Gumroad fees, refunds, chargebacks, and affiliate fees);

Total Costs are $120.40 (Mailchimp, Typeform, etc);

Net Profit: $5,132.07

Staying lean is very hard, but I'm focused on maintaining the operational costs as low as possible.

Conclusion #5

Now I'm trying to think of ideas to keep the momentum going.

Any suggestions?

January 6, 2020 A new theme is coming

In 2013, I decided to create a theme. At that time there were hundreds of thousands of color schemes out there, but none of them were appealing to me. So I decided to create my own.

Fast forward to 2020, Dracula is one of the most popular themes in the world. Still, I felt that something was missing. I wanted to use a premium theme with a premium experience, that's why I'm creating Dracula Pro.

This will be a theme built for top developers who are willing to invest in their productivity.

About

Dracula is one of the most popular themes in the world. Still I felt that something was missing. I wanted to use a premium theme with a premium experience, that's why I created Dracula Pro.