I received useful feedback from several people telling me that the copy on my home page was a bit technical and a bit too much text.
I have now made some changes to both remove technical jargon or anyway terms that many people might not be familiar with, and reduce the amount of text a little.
Also following somebody's advice I have changed the "Get started for free" button so that it links to the sign up page directly, instead of scrolling the page to the pricing table.
Not huge changes but hopefully these will make the home page work a bit better.
It's very difficult to communicate to potential users/customers why my product is worth giving a try, taking into consideration that when someone asks advice on which blogging platform to use, the most common advice is for Wordpress or Ghost...
Also difficult is to define with clarity who my ideal customer would be. I am still trying to figure that out... on one hand I would like DynaBlogger to attract anyone who would like something simpler than say Wordpress and more affordable than Ghost, on the other hand I don't have many themes yet, so currently only people who know basics of HTML/CSS/JavaScript can fully customize a theme to their liking using the built in theme editor.
I have done a lot of work already and I am very happy with the results so far, but there still is a lot of work to do in order to convince people to give DynaBlogger a try.