Six years after EmailOctopus was founded, we've now sent over 10 billion emails through the platform. Along the way we've learned the importance of speaking directly with your customers. And adapting to the feedback you receive.
For us, that meant switching from a service powered by Amazon SES to become a full service email marketing platform that made email marketing easier for non-technical marketers.
We also learned how best to optimise our pricing so that with each upgrade users continued to feel that they were receiving excellent value for money. Rather than jumping up in too high an increment. That also meant having the confidence to lead with a higher price than what we first started with. And it paid off.