Embarque.io

An agency for productized SEO content marketing services

Under 10 Employees
Multiple Founders
B2B
B2C
Communication
Content
Writing

I built Embarque to cater to the needs of SaaS and other types of online businesses that need to scale up their SEO content creation, but are having a hard time hiring quality SEO content creators.

October 7, 2020 Content samples page w/ VEED, Mailjet & MC - Done

📈High-quality content for SEO, product and community building is what we strive to create.

Focusing on quality and customer happiness have been important factors for our growth.

I’m super stoked to finally release this content samples page, which contains articles that have helped brands to grow their audience and get new clients through SEO.

When it comes to measuring outcomes, we purely rely on 2 important elements that contribute to meaningful SEO-fuelled growth:

  1. Organic search traffic (i.e. the content ranking in the top 10 for high-volume keywords AND getting actual traffic)
  2. Conversions

In my opinion, other “success” metrics for SEO content can be quite deceitful to clients. But hey 😬.

Guide to the samples page: https://embarque.io/blog/creative-content-writing-samples

Samples page: https://embarque.io/#samples

Yaaaaay!

September 21, 2020 Leaving a 6-figure salary to work on Embarque

Until today, I was earning $13-14K per month since Feb 2020 from my full-time job and freelancing as a marketing strategist.

Yesterday, I submitted my final freelancing project.

Today, I'll be working full-time on Embarque, an agency for productized SEO content marketing services that earns $6k in monthly revenue (http://embarque.io/).

Salary cut: temporary

Building something that I love and own: priceless

I've never felt so sure of my decision.

September 17, 2020 Reached $6,000 in monthly revenue in 2.5 weeks

May - August (3 months) - Reached $3,500 MR
August - September (2.5 weeks) - $6,000 MR

It took me 3 months to reach $3,500 and 2.5 weeks to get to $6,000

Mostly from upgrades. Thank you so much for all your support. My clients are the real MVP. :D

http://embarque.io/

August 25, 2020 Reached $3,500 in monthly revenue!

...And I've shared all my learnings in an interview about building Embarque and having a full-time job at the same time.

We talked about:

  • Why product excellence should be every indie hacker's #1 priority for growth
  • What product-based growth means for productised SEO content marketing services
  • Growth through customer success and guest-posting
  • Almost giving up 2 months in

https://www.indieldn.com/post/how-julian-canlas-built-a-content-creation-productised-service-embarque-io-to-3-500-mrr

I built Embarque to cater to the needs of SaaS and other types of online businesses that need to scale up their SEO content creation, but are having a hard time hiring quality SEO content creators.