New week, new product updates.
Slav has rolled out 2 big features last week:
For example, you can send follow up emails to people who reply to your nurturing emails.
How it works: When you turn on reply tracking for a specific email, Encharge replaces the “Reply To” address of our emails with an autogenerated address similar to “[email protected]”. Replies received to this address will be tracked and then will be forwarded to you. We will detect and not forward autogenerated replies - e.g. out-of-office notices
On the marketing front, I'm working on new "value prop landing pages". Basically, a landing page that targets a specific benefit/value of the product.
After speaking to 5 marketing experts, we came to the conclusion that our product is well presented but overwhelming. People get overwhelmed by all of the product screens and use cases. We're taking a completely different approach and focusing on a single use case instead.
I've been reading Breakthrough Copywriting and applying a lot of the copy formulas for this new landing page.
Hopefully, we'd be able to move the needle with this approach to value-based landing pages.