Hello Indie Hackers,
Last week we finished 2 exciting updates:
A/B Testing Action step -> https://share.getcloudapp.com/yAu40Wre
This feature allows you to split test 2 or variants of a flow. It is super easy to use. Just drag and drop the A/B test step, choose how many variants and how you’d like to distribute them - https://share.getcloudapp.com/DOuG6gz1 (you have an option to distribute evenly) and then connect the A/B test with the next step in the sequence. A/B testing can be used to split test different emails (subject lines, email content, etc.) or completely different flows
One of the issues with our flow builder was that big flows could really take a lot of space on the canvas. Since we present a lot of information like email and form previews, # of people that have passed through a specific step, etc. it was really hard to view a top-level overview of the flow. To improve the usability of flows, now when you zoom out past a certain point in the flow builder, the steps change their design to display less information and become more clear. This should provide a better representation of what’s going on in a big flow - https://share.getcloudapp.com/4gu7P5yr
Hope you like these updates!
On the marketing side of things, I've been writing an article about the best marketing automation tools to use in 2020. It's going to be a meaty piece with 34 marketing automation tools and top-level reviews of each tool. I'm currently proofreading and formatting this but it should be live on the Encharge blog by tomorrow -> https://encharge.io/blog
Have a productive week, everybody!