First significant milestone for Encharge: we crossed $1,000 in MRR last week!
Last week we managed to close one new customer, upgraded an old customer to a $350/mo plan, and got paid by a third one that we’ve been onboarding for the last few weeks.
All in all, it was a successful week for us.
Other highlights from the week:
✅ We launched 2 customer discovery campaigns — one via cold email, and another one on LinkedIn
✅ We launched an inbound campaign and got 4 leads, scheduled a call with one already.
✅ Made fixes to our Salesforce integration
✅ Optimized costs for AWS.
We learned that thought leadership and providing value on calls is a competitive advantage we have over big competitors, who hire sales/support people to do the demo calls for their tools. Most often can’t provide the business insights that we have.
Goals for this week:
My goal is to flesh out our customer persona and prepare content/SEO clusters based on that persona by the end of the week.