February 17, 2020

Update 78: Crossed $1,000 in MRR 💸!

Kalo Yankulov @kaloyankulov

First significant milestone for Encharge: we crossed $1,000 in MRR last week!

Last week we managed to close one new customer, upgraded an old customer to a $350/mo plan, and got paid by a third one that we’ve been onboarding for the last few weeks.

All in all, it was a successful week for us.

Other highlights from the week:

✅ We launched 2 customer discovery campaigns — one via cold email, and another one on LinkedIn

✅ We launched an inbound campaign and got 4 leads, scheduled a call with one already.

✅ Made fixes to our Salesforce integration

✅ Optimized costs for AWS.

We learned that thought leadership and providing value on calls is a competitive advantage we have over big competitors, who hire sales/support people to do the demo calls for their tools. Most often can’t provide the business insights that we have.

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Goals for this week:

My goal is to flesh out our customer persona and prepare content/SEO clusters based on that persona by the end of the week.

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