Initial idea for Endorsal

As they say, the best ideas solve your own problems. While thinking of ways to get more testimonials (especially with customer photos) for my other project, HeyFood, I realised that the way to go is automation 💡

From there everything else seemed to slot into place, from the idea of pre-filling the testimonial submission form using merge tags, through making it easy for customers to import photos from social accounts, to simple embed code that allows anyone to add testimonials to their site in minutes.