August 9, 2019

Got Real CAC Numbers

hj barraza @hjbarraza

Our financial projections where incomplete up until yesterday.
We knew our LTV per user, but lacked info our our CAC.

How come?

All our growth so far has been organic.

But we wanted to calculate the CAC in case we need to either invest more on marketing or raise angel money.

After 2 days experimentation with ads, we learned that our un-optimised CAC is $1 / user.

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