August 21, 2019

Starting to A/B the newsletter ads

hj barraza @hjbarraza

We are going to test a new way to display ads on the newsletter.

The formats are at the moment quite limited given our current tools (Substack).

Instead of including images/banners, we are going to test CTR in a very simple text list of classified ads.

Why are we using Substack ?

Well because we would like to have subscriptions eventually, and our subscriber base (180K) makes it very costly to use active campaign or mailchimp when we are still not generating enough income.

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