As Growth Marketing initiative (aka growth hack) we are going for the "Things that don't scale" cliché. We wont pay Facebook $5 per email subscriber to our business and tech newsletter.
Instead we are printing a version of our weekly newsletter (going back to a full circle) and placing it in our audiences common watering holes (CoWorks, Corporate Offices, and Cafes).
You can see it here:
The QR code takes you directly to https://epicurea.org/ our landing page.
Let's see how it works.
We are quite excited.