Failory

Interviews with Failed Startups

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With 2 cofounders we launched Failory after failing with our previous startups. Inspired by Indie Hackers, we decided to create a website that would prevent entrepreneurs from committing mistakes others had already made.

October 1, 2019 Cloudways Sponsorship

I was able to close a sponsorship agreement with Cloudways for all the month of October, meaning a great increase in monthly revenue.

It is thanks for companies like this that we're able to keep publishing new stuff and building new projects, so we're really happy for this opportunity.

February 4, 2019 January's Monthly Report

I have just published January's monthly report, a month in which I received 30,663 page views, sum 4136 email subscribers and generated $763.16.

https://www.indiehackers.com/@richclominson/failorys-january-30-663-page-views-4136-email-subscribers-and-763-16-f560b420e3

February 2, 2019 BIG Milestone: 1,000/month

I have just achieved a BIG milestone: $1,000/month!

I started Failory with zero or none knowledge on how to monetize a content site. During the last 16 months, I have been working on the project, publishing content, promoting the interviews, building new tools and sending weekly newsletters without receiving in exchange almost any money.

However, I can finally say that I have found a great way to monetize the project. In January I took a two-week holiday and couldn't work for two weeks on the project. Despite this, I was able to generate $750 (mostly came from affiliate links) becoming the month in which I made the biggest amount of money.

Now, having February started 2 days ago, I was already able to make $1,000! This came from three different sources:

  • The Everything Package: In late December, I added to Failory an advertising package that consists in sponsoring the entire website and newsletter for one month. I was able to sell 4 of these packages for the next months. The one I sold for February meant $650.

  • Advertisement on content pages: I was able to sell a $300 AD slot on every content page of Failory.

  • Genm's Affiliate Program: Joining this program was the best decision I took in the last 6 months. Genm is a website in which you can hire apprentices that help you in your digital marketing campaigns 40 hours per month for only $49. I am personally using it and really like the site, so I joined their affiliate program and recommended the tool in Failory. This has meant $100 in December, $600 in January and already $50 in February.

So, $650 + $300 + $50 = $1,000!

With 2 cofounders we launched Failory after failing with our previous startups. Inspired by Indie Hackers, we decided to create a website that would prevent entrepreneurs from committing mistakes others had already made.