Our referral system is set up to benefit the referring teacher as well as the new subscriber.
The referring teacher receives 1 month free for every 3 referrals successfully subscribed.
The customer subscribing via referral code also receives $5 off of their subscription.
Each customer is assigned a unique referral code and link to share with colleagues. After looking into some other SaaS products for the system, we ended up building out the system ourself.
The engineering effort was fairly small as we already had all the required systems in place, both for integrating with Stripe for modifying subscriptions and tracking certain data points on our own user accounts. Most SaaS options available were too feature-rich or expensive for our rather simple referral system. Within two days, the system was built and tested.
Our customers adopted the system quickly. Since the Chinese companies already encourage the teachers to refer colleagues as new recruits, it was natural for them to add FeedbackPanda to this process.
That being said, growth was still initially slow at the beginning of the year. January and February are slow hiring months since there are few classes and few new students during the Chinese New Year celebrations.
We are now starting to see our growth climb back to 10% a month with 50% of new users coming through referrals.