September 26, 2019

Beta Launch

James @jamesdevonport

We launched Felix to several friendly initial users to get feedback on our first version.

These were mostly mid-level publishers in the UK who had large readerships but struggled with audience retention.

The first version was quite basic and essentially powered smart recommendations for a publisher's site.

We collected some great data from customers and proved the product was effective, however we heard from the trial users they wanted a few more features before committing to a paid plan.

All our beta users were very interested in the automation of new content formats - automatically creating videos, audio summaries and story formats of their existing content.

We decided to focus on that for our commercial release.

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