We launched Felix to several friendly initial users to get feedback on our first version.
These were mostly mid-level publishers in the UK who had large readerships but struggled with audience retention.
The first version was quite basic and essentially powered smart recommendations for a publisher's site.
We collected some great data from customers and proved the product was effective, however we heard from the trial users they wanted a few more features before committing to a paid plan.
All our beta users were very interested in the automation of new content formats - automatically creating videos, audio summaries and story formats of their existing content.
We decided to focus on that for our commercial release.