August 12, 2020

Reworking the Newsletter

Oli Hall @SuchIndieHackMuchWow

I'm a little behind the curve on posting this update, but about a month back, I decided to rework Forge the Future a bit. I think COVID-19 reshaped things for many people, but for me it was a chance to step back and look at the projects I was working on, and figure out what was working, and what wasn't.

I started the FtF newsletter in May of 2019, as a way to share the climate news I was reading. In the time since, I've had plenty of time to figure out what I care about, and my perspective on climate matters. I started to feel like the newsletter was too broad, and that whilst I was able to see the patterns across news stories, the existing format gave me no room to explore that.

Hence I decided to reshape the branding and copy around the newsletter, and rework the format sent out each week. To be honest, I probably over-thought this, given my subscriber count is only around 150, but I re-launched around a month a go with a more free-form format that gives more context to the news I present each week. From my own perspective, it also makes it more enjoyable to write, which was a big plus - the previous format felt a lot like manual link aggregation, which gets very wearing if you're doing 8 hours of it a week! I'm also hoping to release occasional deep-dives into various decarbonising technologies and areas, which allows me to scratch my itch for research and understanding. Hopefully the first of those will go live in a couple of weeks.

So far, it's gone fairly well. I've not really marketed my new efforts at all since the launch, and despite losing a few subscribers in the week or two since, I've now recovered those numbers, entirely through organic growth. I don't think FtF will ever be a vast undertaking, but I've nevertheless seen slow but solid growth over the past year, which is encouraging!

Today's Top Milestones
  • Happy moment - Got our first paid customer 🎉🎉
    As an indie hacker with 0% investment and 100% expertise, you would be able to empathize with why am I so happy. A few months ago, I started Micro Saa
  • $500 in sales after 2.5 months for TailwindCSS lib
    It took 2 months and 10 day after beta release of Zukoni UI library to reach $500 in sales. While that is not a significant number in terms of money b
  • Finished MVP
    After about 2 months I've finished building the MVP for textreel. I mainly worked on this in the evenings but managed to make pretty good progress. In
  • 🍾 First Response & Second Sale
    What a day, I got a response from my first customer in the meantime, second sale happened. I sold a bundle which includes both August and September da
  • $500+ this month
    Pandemic Times! Work from home! Having a micro mindset is important. I micro everything and offer some services to my customers doing Branding & Marke
  • Development started
    This isn't the exact date, but we started in May. The idea was around for a long time, but this time we decided that it worth trying to be a serious p
  • Got retweeted by Jesse Itzler
    New to twitter with just 12 followers. Got retweeted by Jesse Itzler. I'd never considered Twitter seriously until I talked to Pete from No CS Degree
  • $5,000 MRR
    It's been almost 6 years of grinding, but StatusGator has crossed the $5k MRR threshold. Growth has been slow but steady the last few months and this
  • Angular vs. Bootstrap - 6+ Key Differences
    New article! 📙Angular vs. Bootstrap - 6+ Key Differences, Pros, and Cons 👉
  • 1 year in Here are the 10 most impactful things I've learned as a founder after 1 year runni