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Friendly celebrates its first anniversary!


We are celebrating our first anniversary. One year ago, I founded Friendly.

I would never have dreamed where we are just 12 months later. Nearly 60 customers rely on our software and we generate close to $85,000 in annual recurring revenue (ARR).

So we are (almost) profitable – our next goal is to break even and pay out at least a small salary for yours truly. So far, my work for Friendly is still a pure investment.

I’d like to take this opportunity to look back at the highlights of Friendly’s first 12 months – here they are:

https://friendly.is/en/anniversary-1

  1. 1

    Nice congrats! Any tips/tricks for getting such an amazing amount of ARR?

    1. 1

      Consistency. I was only able to acquire as many customers because I built up trust in the market by building an agency for several years and investing heavily in my personal network.

  2. 1

    Wow, this is awesome, Stefan! Congratulations.

    1. 1

      Thank you so much, Jonas!

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