Technical co-founder stepped down, no investor was willing to give us runway until we got the new version of the app out and our debt we were no longer able to pay our bills.
Looking back on things, the following would've helped our business sustain longer:
- Start generating revenue sooner, cash is the blood of a business and if small revenue will stretch out your runway
- Don't hire a dev shop for MVP, the fact that we couldn't update the front end of our app was a major kill
- Don't spend investment money until it clears your back account