If you’re not using mobile payments in your online store checkout funnel, you could be losing money … and a lot of it.
A website visitor loves the hand-painted ceramic plates for sale in your online store. They’ve read the product description, scrolled through every picture until finally, they want to buy four to display in their home.
Your visitor clicks “add to cart” and begins typing their card and contact information.
Then, their cell phone pings. It’s their spouse asking them to pick up little Tommy at school. Your 90 percent-converted visitor grabs their keys and walks out the door.
They forget all about your decorative plates.
You just lost a sale in a matter of moments because you couldn’t move your almost-customer through the checkout funnel fast enough.
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