September 26, 2019

Internal Beta

Jess Archer @jessarcher

We built a functional mock-up using Vue and Tailwind CSS and presented the idea to a business-savvy contact of ours for opinions. The data in the app was hard-coded, but you could click around and get a feel for things.

We couldn't think of a succinct name for "family and friends", so we decided on calling them "lucky ducks" - the people you give gifts to.

After some promising feedback, we then made the mock-up real by replacing all the harded coded mock data with an API and real data.

We presented an early version of the product to family and friends to watch how they used the product, and immediately found a big problem...

Our idea was based on the assumption that people didn't know what to get for other people. It turned out that people had just as much trouble working out what they wanted for themselves! They weren't able to fill out their wish lists with anything practical - mostly just things like lambos...

Our solution to this was to build "Gift Ideas" into the app. But not gift ideas for other people - gift ideas for you and your wish list!

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