October 22, 2019

From Free To Paid App (And 20 Sold Licenses)

Erez Hadas-Sonnenschein @erezson

I started to work on GitLab Board Better on January 2019. At the beginning I didn't believe that it will be a product that people will pay for, because it's a Browser extension and people used to get extensions for free (except gmass and few others).

But I've got more and more users, I started to get feedback, suggestions, etc. So on June I decided to start working on changing the product from completely free to a paid product with 14 days trial time. I launched the paid version on July and at the first days after the release, I saw a spike in uninstalls. I did expect it, but I didn't expect that no-one will pay for it.

I had to tweak the pricing and also to give only 5 days of trial before users started to pay for it. First customers started to pay only on August (one month later!). Today, Oct 22, I sold license number 20!!!

Here is something about pricing

I was very inspired by Balsamiq mindset to ask for life-time payment (also 1Passowrd used to do it for many years). I believe that GitLab Board Better is that kind of product that fits more to be life-time payment($25) . Yet, there is an option for $2 monthly payment.

B2B vs B2C

Although my targeted clients are companies who use GitLab Board, I see my product as B2C because I approach the specific employee who can buy himself a single license without asking the IT or the CTO to install/buy it for him/her. That said, I still have some CTO's who bought few licenses for their teams :)


Loading comments...
Today's Top Milestones
  • First paying subscriber!
    Oh man.. I am on cloud 9 right now. Got my first paying subscriber! Annual plan for $170/year! Crazy. Before it was only a side hobby. Now I have to t
  • "#3 Product of the Day" on ProductHunt
    New achievement unlocked! JustMandala is now officially the "#3 Product of the Day" on ProductHunt. https://www.producthunt.com/posts/justmandala ![we
  • Vim Training Course is Live !
    Around 9 months ago, this started as a personal repository of vim commands in a Notion document and today finally the course is live at https://vimtra
  • Pivoted
    It turns out basing an entire course on one tester's opinion wasn't such a great idea. While I'm grateful that my cousin took the time to test my MVP,
  • 110 Books Sold
    Even if these numbers don't say much, I am still amazed by the amount of people who is willing to show support for a website which is just a drop of w
  • The importance of side-projects
    I contributed to Wrong Project which is a website with bite-sized think pieces by creators you’ve probably heard of. Product Disrupt is my side-projec
  • Implemented feedback feature to receive user input
    In the past couple of days and weeks, I've reached out to people on FB, Reddit, forums, PH and also here in order to receive some feedback and opinion
  • From 0 to $1,000 MRR in 94 Days
    !Revenue for Friendly Today the monthly recurring revenue (MRR) of Fr
  • Launched Private beta
    Finally, after few months of hard work Qjub is in private beta 🎉🎉🎉. So happy this is out. What started as a learning project to try new stuff and g
  • Launching 5/26
    Excited to launch tomorrow, pre-launch has 30+ users and 7 podcasts submitted to launch tomorrow! We will be officially launching across platforms tom