October 22, 2019

From Free To Paid App (And 20 Sold Licenses)

Erez Hadas-Sonnenschein @erezson

I started to work on GitLab Board Better on January 2019. At the beginning I didn't believe that it will be a product that people will pay for, because it's a Browser extension and people used to get extensions for free (except gmass and few others).

But I've got more and more users, I started to get feedback, suggestions, etc. So on June I decided to start working on changing the product from completely free to a paid product with 14 days trial time. I launched the paid version on July and at the first days after the release, I saw a spike in uninstalls. I did expect it, but I didn't expect that no-one will pay for it.

I had to tweak the pricing and also to give only 5 days of trial before users started to pay for it. First customers started to pay only on August (one month later!). Today, Oct 22, I sold license number 20!!!

Here is something about pricing

I was very inspired by Balsamiq mindset to ask for life-time payment (also 1Passowrd used to do it for many years). I believe that GitLab Board Better is that kind of product that fits more to be life-time payment($25) . Yet, there is an option for $2 monthly payment.

B2B vs B2C

Although my targeted clients are companies who use GitLab Board, I see my product as B2C because I approach the specific employee who can buy himself a single license without asking the IT or the CTO to install/buy it for him/her. That said, I still have some CTO's who bought few licenses for their teams :)


Today's Top Milestones
  • HTML Color Picker
    Searching for that perfect color has never been easier, use our HTML color picker to browse millions of colors and color harmonies. Easily find HTML c
  • TCF Email Miner hits $25,000 sales 😃
    After five years we've hit over $25,000 sales on TCF Email Miner. It's never been a product that set the world-alight but its one that consistently go
  • Versoly 2.0 launched on Product Hunt
    Finally launching 2.0 of Versoly! Not sure about you but I always delay Product Hunt launches, I want them to be perfect. I create a list of todos for
  • Syften monitors Upwork - steal freelancers' jobs
    Recently I was chatting with Reilly Chase about finding customers by monitoring online communities. He suggested that it’s a good idea to monitor Upwo
  • What makes for a remarkable podcast?
    Our show's trajectory changed when @csallen selected us to be part of the Indie Hacker's Podcast Network. Our focus shifted dramatically after being s
  • First User Feedback
    This may seems like nothing. But I consider this to be very big personally! A user who bother to msg me and provide feedback and use my product. Reall
  • E19: Joe Howard, WP Buffs
    Joe Howard is originally from Washington DC. He did his undergrad outside of Philly, then quickly moved back to the DC area. He’s married, with a youn
  • Sold Thankbox #200. Have made $600 in November!
    Christmas arrived in November for me and Thankbox. The month has been absolutely crazy in terms of milestone after milestone being smashed. I know thi
  • I've released the very first alpha version!
    Yesterday I released the very first alpha version to the 10 alpha testers. We have a dedicated Slack I've started a week or so ago. So far, 4 people h
  • Launch!
    Got the idea at 10.00am, launched the site at 1.30pm! Stack: Notion, Super, Chilipepper, NameCheap. Shared on Twitter and then posted to Indie Hackers