This was legitimately unexpected, I was hoping for 50 installs in maybe two to three months, but in a week!? As far as I can tell 90% were all organic. Facebook ads made almost no impact since loads of users were shown ads on mobile, while only 0.4% were shown to desktop users. It's been a hectic week of updates and pushes and just writing code.
Unfortunately neither Chrome nor Firefox are very good at giving comprehensive stats. This is yet another hill to climb, but I think a redirection page should do loads to help on my website.
Here's to another week of growth!