August 9, 2019

Switched to a subscription Model

Ian B @LeanToast

In April, I decided to switch a subscription model (previously we were an A-la-carte model like Fiverr).

The main motivation here is that it's really painful and time consuming to make sales $15 at a time. All of our efforts to get customers need to be so much bigger

Instead we offered a subscription model so that customers could subscribe for a monthly discount.

The bonus for them: Better prices on designs, less "Checking out", they only have to make a decision once.

The bonus for us: Less work marketing, allows us to focus on serving subscription customers rather than chasing a-la-carte customers

We also added "design credits" which is what new customers are subscribing to buy. This is how we convert dollars to designs.

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